Meet Clarity Research
Scott Friderich is the founder and Principal of Clarity Research LLC in Atlanta, Georgia. Clarity was founded in 2009 as a sole proprietorship to help clients use market research methods to develop reliable information for effective strategy and product development.
Scott worked at Kimberly-Clark Corporation from 1994 to 2002 and from 2006 to 2009. During his early years at Kimberly-Clark, Scott led the new product development team for diapers in Southeast Asia. Scott’s leadership and research resulted in establishing a new global product that achieved the number one or number two market share in every market it was sold. During his later years at Kimberly-Clark, Scott led the voice-of-the-customer research team for the company’s $800 million disposable medical goods business. His work resulted in more than six patents and a regeneration of the company’s $200 million sterilization materials business.
Scott took time away from Kimberly-Clark and served as the research director for the Alliance for Saturation Church Planting in Budapest, Hungary. Scott advised and directed research in 27 nations of post-Soviet Eurasia that would equip and envision indigenous church planting movements. This involved applying both quantitative and qualitative techniques in a variety of cultures from Central Europe and Central Asia. Scott also co-founded the European Missions Research Group at this time.
Scott received a Bachelor’s degree from Georgia Tech in Chemical Engineering in 1994 where he graduated in the top 10% of his class. Scott also studied Marketing Research Management at University of Georgia’s Terry College of Business and received his certification as a Project Management Professional in September 2009. Scott currently resides in Roswell, Georgia with his wife and three children.
Strong analytical skills wrapped in a very likable personality contribute to Scott making a powerful contribution.
I know the teams he leads will be organized, focused and have fun while producing a great result for the company. He is willing to follow a process, yet will constantly challenge it to make it better and more efficient – this has made me a better consultant and my process for innovation more laser focused.
Scott is the most innovative entrepreneurial marketing researcher I know. He applies a solid understanding of his field to new situations in a productive and creative way.
… brought a cross-functional group together that ideated around strategies and new project concepts that would drive Kimberly-Clark’s sterilization business.
…talented at challenging assumptions and finding innovation solutions to problems through diligent and systematic research. In my time working with Scott, I got to observe him present to customers and colleagues to both incite enthusiasm and build trust.