Clarity Provides

Research Strategy

A meaningful research strategy is at the core of our work. Clarity Research designs and implements research that answer key questions about target markets that are meaningful and lead to actionable results. Clarity makes research work.

Focus Groups

Systematic qualitative research is necessary to understand how and why an audience experiences your product and services. A well-run focus group is a necessary stepping stone to sound quantitative research and useful for verifying new concepts.

Quantitative Research

Numbers are critical to your success.  Intentionally crafted quantitative research will provide the hard numbers that measure the current and potential impact of your enterprise.

A glimpse at Clarity's Work

Clarity’s Work

Nations with Clarity Surveys
42
Focus Groups
363
Nations with Clarity Focus Groups
16
Focus Group Languages
9

Meet Clarity Research

Scott Friderich is the founder and Principal of Clarity Research LLC in Atlanta, Georgia. Clarity was founded in 2009 as a sole proprietorship to help clients use market research methods to develop reliable information for effective strategy and product development.

Scott worked at Kimberly-Clark Corporation from 1994 to 2002 and from 2006 to 2009. During his early years at Kimberly-Clark, Scott led the new product development team for diapers in Southeast Asia. Scott’s leadership and research resulted in establishing a new global product that achieved the number one or number two market share in every market it was sold. During his later years at Kimberly-Clark, Scott led the voice-of-the-customer research team for the company’s $800 million disposable medical goods business. His work resulted in more than six patents and a regeneration of the company’s $200 million sterilization materials business.

Scott took time away from Kimberly-Clark and served as the research director for the Alliance for Saturation Church Planting in Budapest, Hungary. Scott advised and directed research in 27 nations of post-Soviet Eurasia that would equip and envision indigenous church planting movements. This involved applying both quantitative and qualitative techniques in a variety of cultures from Central Europe and Central Asia. Scott also co-founded the European Missions Research Group at this time.

Scott received a Bachelor’s degree from Georgia Tech in Chemical Engineering in 1994 where he graduated in the top 10% of his class. Scott also studied Marketing Research Management at University of Georgia’s Terry College of Business and received his certification as a Project Management Professional in September 2009. Scott currently resides in Roswell, Georgia with his wife and three children.

Some of Clarity’s Clients

Strong analytical skills wrapped in a very likable personality contribute to Scott making a powerful contribution.

Jon Gresham, Ph.D.

I know the teams he leads will be organized, focused and have fun while producing a great result for the company. He is willing to follow a process, yet will constantly challenge it to make it better and more efficient – this has made me a better consultant and my process for innovation more laser focused.

Sonya Hall Partner at Pathway Guidance

Scott is the most innovative entrepreneurial marketing researcher I know. He applies a solid understanding of his field to new situations in a productive and creative way.

Paul Dzubinski Director of Innovation at Frontier Ventures

… brought a cross-functional group together that ideated around strategies and new project concepts that would drive Kimberly-Clark’s sterilization business.

Nuno Azeredo Director of Global Marketing Hill-Rom

…talented at challenging assumptions and finding innovation solutions to problems through diligent and systematic research. In my time working with Scott, I got to observe him present to customers and colleagues to both incite enthusiasm and build trust.

Denise O’Connor VP Product, Patient Education at Elsevier Clinical Solutions